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🏴☠️ ⚡️ The Missing GTM Skill: How to Truly Segment Your Market (and Stop Misusing ICP Fit)
Most SaaS teams confuse segmentation with ICP fit—and it breaks their GTM. This post gives you a universal framework to define real segments and focus…
Dec 6
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Kjael
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🏴☠️ ⚡️ ABM 2.0: Redefining Account-Based Marketing in the Age of AI
How AI turns account-based marketing from a manual art into a scalable system of intelligence.
Nov 8
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Kjael
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🏴☠️ ⚡️ Designing the Perfect Average Week: A CEO’s Operating System for Focus and Leverage
Most CEOs live in chaos. A Perfect Average Week aligns energy with strategy—mornings for deep work, afternoons for signal—turning your calendar into…
Sep 27
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Kjael
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🏴☠️ ⚡️ Deterministic vs. Probabilistic Systems: Sequencing Value Creation in the AI Era
Vertical AI isn’t magic—it’s sequencing. Learn why trust-first, intelligence-second is the winning playbook for unlocking insane value creation in the…
Sep 13
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Kjael
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🏴☠️ ⚡️ From Concept to Template: Bringing the ARR Waterfall to Life with FuelFinance
Most teams understand ARR in theory—few operationalize it in practice. This post shares a free template + system to build your ARR waterfall and see…
Aug 30
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Kjael
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🏴☠️ ⚡️ The Only KPI That Matters for a CEO
Most CEOs measure too much and steer too little. This post breaks down the one KPI that actually matters—and how to turn it into a 2-minute summary of…
Aug 16
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Kjael
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🏴☠️ ⚡️ The Biometrics of Business: Why Smart Operators Run on Scorecards
Your business has a pulse—do you know how to read it? Learn how smart operators use scorecards like biomarkers to detect risk early and compound…
Aug 2
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Kjael
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🏴☠️ ⚡️ Build Better ARR: Why Smart Operators No Longer Chase the Topline
Not all ARR is created equal. Learn how to grade your revenue by margin, retention, and durability—and start compounding the kind of ARR investors and…
Jul 12
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Kjael
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🏴☠️ ⚡️ Build Pipeline Where It Hurts: A Modern Approach to TAM Ingestion
Most teams treat TAM like a list. The best teams treat it like a heatmap. Learn how to prioritize accounts by pain and build pipeline where urgency…
Jun 28
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Kjael
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🏴☠️ ⚡️ The Hidden Systems Behind ARR (and Why Most SaaS Founders/Operators Misread Growth)
Most B2B SaaS P&Ls lie. Rebuilding your ARR waterfall reveals where growth is leaking across marketing, sales, onboarding, and finance—so you can unlock…
Jun 14
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Kjael
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🏴☠️ ⚡️ Design Principles for High-Leverage OKRs
Most OKRs fail not from bad intent, but bad design. Learn the 4 classic traps, 5 design principles, and real-world examples that turn OKRs into growth…
May 31
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Kjael
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🏴☠️ ⚡️ From Channels to Systems: How Firms Evolve to Build Growth Loops That Compound
Stop optimizing marketing channels in isolation. Learn how mature firms build integrated growth loops that compound results over time, as opposed to…
Apr 5
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Kjael
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